School’s about to start, so take a look on the walls at your child’s school to see if you can spot Play Every Day’s newest messages about the importance of physical activity and the health risks of sugary drinks.
For the past few years, Play Every Day has been sending its posters to hundreds of schools across Alaska. Many of them are stilling hanging up – showing kids and parents how much sugar is hiding in sugary drinks (a 20-ounce bottle of soda can have the same amount of sugar as 16 chocolate mini doughnuts.)
This year’s posters touch on two pieces of news:
• First, Play Every Day and its partner, the Alaska Native Tribal Health Consortium, filmed new public service announcements (PSAs) this summer featuring Alaska parents and adults in Bethel and Unalakleet who help children in their communities be physically active.
• And second, the U.S. Dietary Guidelines for Americans issued its new recommended limit for the amount of added sugar you eat and drink every day.
Play Every Day took this news from the Dietary Guidelines and photographs from filming families this summer and turned them into a new poster series for schools and health clinics across Alaska.
Let’s start with the new PSAs and posters that focus on physical activity. One PSA includes Nick Iligutchiak Hanson, a Unalakleet man who participated in the American Ninja Warrior TV competition this summer. Nick doesn’t just focus on his own physical activity. He spends a lot of time motivating children to be active through his free running club, his obstacle course on the beach, and his involvement in playing neighborhood games. The second PSA features the Iverson family from Bethel who gets children moving through playing, coaching sports, and heading to fish camp. Schools are receiving several new posters that feature Nick Hanson, the Iverson family, and children who get out and play in Unalakleet and Bethel.
Play Every Day has two new posters and two-sided rack cards focused on drinking water instead of sugary drinks. In January, the U.S. Dietary Guidelines for Americans recommended that people limit the amount of added sugar they eat and drink every day to less than 10 percent of their total daily calories. As an example, an adult eating an average of 2,000 calories a day should limit their consumption of added sugar to 12 ½ teaspoons each day. Play Every Day took that recommendation and communicated it using sugary drinks. One bottle of soda (with 16 teaspoons of added sugar) and one tall glass of a powdered drink mix (with 11 teaspoons of added sugar) have more sugar than a child should consume in one day. That bottle of soda has more added sugar than anyone should eat or drink in one day. The text across the top of the new posters drives home the main message: Even one sugary drink each day is too much.
Do you want to help us share these messages? We have more posters and rack cards and can mail them across Alaska. Please email email@example.com or call 907-269-3433 to have posters sent to you.