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Play Every Day Blog > Posts > Play Every Day message shows how sugar adds up during the day


May 08
Play Every Day message shows how sugar adds up during the day

​Do you know how children get most of their added sugar each day?Group-PPT.jpg

They drink it.

Sugary drinks are the No.1 source of added sugar in our daily diets. And most of these drinks come loaded with calories with little — if any — nutritional value.

These sugary drinks are more than just soda. Some of the more popular sweetened drinks in Alaska cupboards include the powdered mixes and fruit-flavored beverages. Alaska parents are often surprised to hear that sports drinks and vitamin drinks — drinks marketed to appear like they are healthier options — are really just loaded with sugar. There can be eight teaspoons of sugar in a 20-ounce vitamin drink, and nine teaspoons of sugar in a similar-sized sports drink.

Play Every Day is taking its message to television, websites, and the walls of schools and health clinics across Alaska to show how these sugary drinks add up to serious health problems for children and adults. Its public service announcement opens with this line: “It’s just one soda with dinner. What’s the harm?”

Sugary drinks are linked with many harms that can start in childhood and lead to a lifetime of serious health risks. Sugary drinks can lead to unhealthy weight gain. One out of three Alaska children is overweight or obese. They can lead to type 2 diabetes — a serious health condition that is being increasingly diagnosed among children even though it used to be considered a disease of adults only. Sugary drinks can lead to cavities, and can increase the risk of heart disease.

Play Every Day’s 30-second video message flashes back to the sugary drinks a child consumes at breakfast, lunch, snack and dinner. At the same time, a split screen shows the sugar adding up in a glass. By the end, the child consumes 38 teaspoons of sugar — almost a cup — just from sugary drinks that day. The take-home message is to skip all those sugary drinks and choose water or low-fat milk for the best health.

The U.S. Dietary Guidelines for Americans has set limits on the amount of added sugar to consume each day for the best health. The guidelines recommend limiting our added sugars to less than 10 percent of the calories we eat and drink each day. Added sugars are sugars, syrups and other sweeteners that are added to foods or drinks when they are processed or prepared. Sugary drinks — like sodas and sports drinks — are loaded with added sugars. You can read more to learn how you can help your family meet these recommended limits for daily added sugar.