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Play Every Day Blog > Posts > An Alaska Quest for fresh food
 

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July 30
An Alaska Quest for fresh food

A person at play needs the right fuel to do it. For that, nothing beats Alaska farmers markets, where you can find fresh, flavorful and nutritious vegetables, meat, seafood and bread.
 
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Through the collaborative effort of state agencies, the United States Department of Agriculture and local farmers markets, Alaskans with Supplemental Nutrition Assistance Program (also known as the Food Stamp Program) benefits can purchase foods from 11 farmers markets throughout the state.
Using Alaska Quest cards – the means for accessing SNAP benefits— eligible Alaskans can also take advantage of a matching program supported by the state that allows them to purchase up to $40 worth of eligible market foods for $20.
“My goal is to increase access to and the availability of healthy foods,” said Diane Peck, the Public Health Nutritionist for the state’s Obesity Prevention and Control Program. “Local food, especially produce, is very healthy, fresh, and it supports local farmers and businesses, supports our economy, and all of that helps public health.”
The Alaska Farmers Markets – Quest Card Program began promoting and supporting the implementation of electronic banking at two pilot markets in 2011 using funds provided by the Centers for Disease Control and Prevention. Electronic card readers allow markets to accept Quest cards. The pilot markets yielded $13,000 the first year. The program expanded from there, earning markets revenue of $50,000 in 2012 and $114,000 in 2013 when the matching program began.
This year, 11 markets accept Quest cards in Anchorage, Bethel, Homer, Fairbanks, Petersburg, Sitka and Willow, and all provide access to the matching program.
Access to fresh local foods makes a difference in health and the local community, said Peck. A survey of Quest card users showed their enthusiasm for supporting local farmers and having access to an array of organic foods, she said, and that means growing the customer base for local farmers.